UK consumers are seeing past the incentives and perks offered by some mortgages and looking for long term financial stability and good rates of interest.
Research from MoneyFacts has shown that many consumers are wise enough to know that they need to think about their own individual situation and how the mortgage they choose has to suit them well into the future.
Darren Cook, head of mortgages at MoneyFacts commented, "Within the mortgage market, incentives are few and far between. If you look at the mortgage in its entirety, you need to look at whether that product is suitable for the individual."